Mindshare and market share are two of the most critical concepts in marketing right now. A 2019 blog post for AI-powered analytics software company Cortex does a great job of defining these two terms: ...

Marketing plans set forth comprehensive strategies to develop products and services for specific market segments, inform customers about products and get products into customers hands. A marketing ...

If you have been in business or have worked for a major corporation for any period of time, you have heard the term "market share." While even mid- to low-level managers are familiar with the term and ...

With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights. Marketing automation software industry is ...

A good marketing effort can yield all kinds of returns: More sales, more customers, more followers, more customer engagement, or maybe more employee engagement — which then translates to more customer ...