“The Serpent me beguiled, and I did eat.” It has always been my favorite line from Milton’s Paradise Lost—and yes, I am aware that it first appeared elsewhere. “Beguiled” suggests a kind of witchcraft ...

Serpenti turns 75 this year, and the house is going all out celebrating the diamond anniversary of its enduring icon. To commemorate the occasion, the Roman jeweler is adding four new pieces to its ...

Since the 1940s, Bulgari has used its Serpenti collection as a canvas to express creativity and technical know-how in watchmaking. The Roman jeweler’s repertoire has been regularly augmented with new ...

Bulgari is ushering in the Lunar New Year in grand fashion with a brand-new exhibition in Shanghai. Perfectly timed to the Year of the Snake, “Serpenti Infinito”—which opens tomorrow and runs through ...

Bulgari’s ephemeral shop celebrates the 75th anniversary of the iconic jewelry and watch collection inspired by one of the planet’s most feared and admired animals. By Degen Pener Deputy Editor Snakes ...

Bulgari’s iconic Serpenti jewelry, watches, and bags have been worn by countless fashionable women. Now, the venerable Italian house looks to Japan in its newest collaboration, with a campaign ...

The Serpenti, first introduced in 1948, is a “a symbol of power and seduction, but it is also transformative,” as Bulgari’s creative director Lucia Silvestri previously told T&C. Over the decades, the ...

Mary Katrantzou’s romance with Bulgari began with a bang. The Italian jewelry company loaned its high jewelry for the fashion show the Greek-born, London-based designer staged at Athens’s Temple of ...

Anybody who considers herself a serious jewelry person is already well-versed in the legend of the Serpenti. But we'll gladly tell it again. Bulgari's slithering mascot was born in abstract form in ...

The Serpenti is one of Bulgari’s most iconic symbols, a motif it has returned to repeatedly for its jewels and timepieces over the years. There was no chance the Italian luxury brand wasn’t going to ...

Iterations of the bracelet that coils itself around the wearer’s wrist have turned the popular motif into the Italian jewelry house’s best seller. By Kathleen Beckett For 75 years the Italian jewelry ...

TODAY, A “SMARTWATCH” refers to a microcomputer fastened to the wrist. But the term can also be aptly applied to Bulgari’s seven-decades-old line of Serpenti watches: fastidiously bejeweled bracelets ...