The high-profile Australian swimwear brand was acquired by Hong Kong’s Bondi Brands in 2023. New accounts show revenues have grown, but profits have shrunk.

One of Australia's most celebrated and glamorous swimwear brands has been put up for sale less than three years after it was saved from administration. Seafolly has been put on the market by the label ...

A month after it surrendered Seafolly to administrators, investment group L Catterton seems set to bring the Australian swimwear brand back into its fold. Creditors will get to vote on L Catterton's ...

Deni Todorovič has responded to criticism of their campaign for one of Australia’s most iconic swimwear brands, pointing out “some women have penises”. The 34-year-old this week became the first ...

Seafolly has released photos of model Steph Claire Smith, who will serve as the new global face of the swimwear brand, months after it suffered backlash for the use of a non-binary influencer serving ...

Gift 5 articles to anyone you choose each month when you subscribe. Homegrown swimwear brand Seafolly has been sold by its private equity owner, US retail specialist L Catterton, to an Asian strategic ...

Administrators Scott Langdon and Rahul Goyal from KordaMentha announced they had chosen private equity business L Catterton as the preferred bidder on Monday morning, beating out dozens of others. Mr ...

On Bondi Beach in the 1980s, just about every cool girl was wearing a Seafolly bikini. At a time when Australia was emerging as an international tourist destination, the family-owned swimwear brand’s ...

Add articles to your saved list and come back to them any time. Major Australian swimwear brand Seafolly has become the latest retail victim of the coronavirus pandemic, with the company appointing ...

IN AUSTRALIA, we may be shivering through a particularly icy winter — but sometimes, the best way to get through the cold is to dream of warmer days ahead. Remembering the simple pleasure of sunshine ...

Add articles to your saved list and come back to them any time. Images of swimsuits have been tied to the Australian dream with the string of taut bikini tops for decades but that surf-resistant ...