Schick’s cutting-edge technology for razors is anything but, its rival Gillette claims in a patent infringement lawsuit. In the federal lawsuit filed Monday in U.S. District Court in Connecticut, ...

The battle of the blades is becoming even more cutthroat. Word in the shaving industry is that Schick plans to introduce the world's first four-blade razor later this year, a bid to slice into rival ...

The makers of Schick-Wilkinson Sword shaving products have sued rival Gillette Co., accusing the razor industry leader of falsely claiming a technological edge in the latest clash in what has been ...

Gillette Co. ads claiming its M3Power razor raises hair up and away from the skin are "unsubstantiated and inaccurate," a federal judge said in siding with Gillette's chief competitor, ...

After years of legal wrangling, Gillette and Schick have reportedly reached a settlement that puts an end to the majority of long-running disputes over patents and advertising claims. The matter was ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

ST. LOUIS - The makers of Schick-Wilkinson Sword shaving products have sued rival Gillette Co., accusing the razor industry leader of falsely claiming a technological edge in the latest clash in what ...

Gillette and Schick-Wilkinson Sword have ended a long-running duel over patents and advertising claims, the world’s two largest razor makers said Thursday. “Both companies have resolved the vast ...