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How Santoor’s slow burn strategy made it the country’s top-selling soap
The 40-year-old soap bar, in its signature orange hue, has come a long way since its test launch in 1985 in Bengaluru, never ...
What is that one thing that makes age-old soap brands stay memorable across generations? Is it the fragrance, the colour, or the packaging? Not quite. Consistency in product promise and brand ...
Santoor’s rise to the top of India’s soap market marks a significant shift in the country’s fast-moving consumer goods (FMCG) landscape, long dominated by legacy brands such as Hindustan Unilever’s ...
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