SANTA CRUZ — Some of the most popular, high-end recreational products in the world are assembled here in Santa Cruz. They are, literally, here one second and gone the next — off the racks and into the ...

Black Friday Sales are plentiful, and this week is one of the best times of the year to save hundreds (or thousands) of ...

Santa Cruz Bicycles is a name that popped up in the middle of 1994 in Santa Cruz, California. Originally operating out of a small space the size of a standard garage, the first bike, the Tazmon, was a ...

SANTA CRUZ — More than one bicycle per day was reported stolen in the city of Santa Cruz in 2014, and police say that thieves this month have targeted high-end bikes and Santa Cruz brand mountain ...

SANTA CRUZ – The Santa Cruz County Board of Supervisors gave preliminary approval Tuesday to an updated ordinance restricting electronic bikes and scooters from most sidewalks and parks. The move ...

The Santa Cruz County Board of Supervisors voted unanimously to repeal and update a current ordinance to include electric bikes, regulating their use on sidewalks and parks in unincorporated areas.

CAPITOLA — The Watsonville-based Community Bike Collective and local children’s author Taylor Lahey teamed up Saturday alongside other community organizations such as the Santa Cruz Waldorf School to ...