As premium plans become more costly, a majority of new streaming subscribers are opting for ads, according to a new report from Samba TV. In the second half of 2024, 43% of total SVOD subscribers had ...
Online video advertising network Samba Ads has raised a $500k investment round from four high-profile venture, the Brazilian company announced today. Samba Ads was founded in 2012 as a spin-off to ...
ACR data and ad analytics firm Samba TV’s media sales business is now in the hands of programmatic firm MiQ, Deadline reports. As part of the multiyear commercial partnership, MiQ will directly handle ...
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