(AllHipHop News) Jay-Z’s hold on music may be secure, but the Rocawear clothing brand the rap mogul aligned with over the years is on shaky ground. Rocawear is faltering so much so that Jay-Z is ...

Rap mogul Shawn “Jay-Z” Carter is gearing up for the launch of a new multimedia ad campaign promoting his new line of Rocawear clothing. The campaign, titled “I Will Not Lose,” is meant to inspire ...

Comedian Affion Crockett has taken his mimicry to new heights. Appearing in the spoof of Jay's infamous 'D.O.A. (Death of Auto-Tune),' Crockett announces the "death to other clothes," rapping, "This ...

Amid reports his flagship clothing company Rocawear is a facing financial doom, Jay-Z has taken matters into his own hands and plans to revive the brand by starring in a new ad campaign documenting ...

A lot has been said about Rocawear in the past couple of months, and most of the press hasn't been great. Apparently, the brand, which was started by Jay-Z and Damon Dash in 1999, laid-off half of its ...

Cultural fashion leader Rocawear will bow its I Will not Lose ad campaign Aug. 15. Inspired by company co-founder and CEO, Shawn "Jay-Z" Carter, the multimedia campaign features recording artists… By ...

Jay-Z is obviously a man with a sense of humor now that he’s tapped comedian Affion Crockett to play him in his latest Rocawear ad. And in it, we see the star of the “In The Flow” sketch comedy series ...

In the video, Hov, er, we mean Crockett, parodies Jay-Z's 'D.O.A. (Death of Auto-Tune)' and calls it 'D.O.C. (Death to Other Clothes).' Crockett comically raps, "This is anti-other clothes / Death to ...