If Rare Beauty knows how to do two things, they are how to make a quality makeup product—and how to make the said product go viral. The brand itself has 3.4 million followers on TikTok and a cool six ...

Curious about the Only Murders in the Building Rare Beauty makeup set? Fans of the hit series are buzzing with excitement over Selena Gomez’s Rare Beauty collaboration with Hulu, celebrating the ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. In an era of celebrity beauty brands, the market can sometimes feel ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Call it a match in celebrity-founder, reader-beloved brand heaven: Shay ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. With so much makeup on the market, it’s rare to see a ...

Music producer turned makeup artist? In a hilarious Instagram Reel posted Thursday, Benny Blanco tried applying fiancée Selena Gomez’s makeup — using exclusively Rare Beauty products, of course.

As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush. In ...

It’s not often that a beauty brand reshapes how we talk about mental health. But Rare Beauty, founded by Selena Gomez, has done just that — built a mission-driven business where beauty meets purpose, ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. “A natural fit, Béis and Rare Beauty both share a commitment ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...