Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

Forbes contributors publish independent expert analyses and insights. Author of Dream Teams. CEO of SHOWRUNNER. Keynote speaker. This article is more than 5 years old. In the early days of the startup ...

Forbes contributors publish independent expert analyses and insights. Co-Founder, Conspiracy of Love, and Good is the New Cool. This article is more than 5 years old. Having a clear and compelling ...

The focus of a statement of purpose is typically what you have accomplished academically in the past and what you plan to accomplish academically and professionally in the future. This document ...

Whether reluctantly or willingly, corporations have taken up the charge, touting their purpose statements and seemingly declaring in every sentence that they are “mission-driven.” The “great ...

Like many of my colleagues, I found myself looking for something—anything—for inspiration in the fall of 2020. I had successfully pivoted my courses in the previous spring semester and become ...

To gain admission to a master’s of fine arts program, or any graduate program for that matter, you have to write a statement of purpose. I began my statement like this: “From an early age, people have ...