Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. For example, your company may sell multiple lines of products. Your ...

Choosing the right mix of products to sell in a retail store requires more than picking items with the best sales potential. Some products are magnets that bring customers into your store, others have ...

Winnebago Industries, Inc. becomes more stable as it increases its focus on travel trailers and boats, coupled with prudent pricing strategies. Liquidity through prudent debt management ensures its ...

As the worldwide economy continues to struggle, new orders in the manufacturing sector are falling at record rates. Markit, a financial information company, reported that manufacturing output in ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...