Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Marketing research projects provide a panoramic evaluation of any business to help identify untapped opportunities and unrecognized problems. Rigorous, thorough research can yield data that helps ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In an era where speed, relevance and precision define winners, companies can no longer ...

Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global computer-aided design market to grow at a CAGR of close to 7% during the forecast period, according to their latest market research ...

AI is gaining popularity among product managers and being used by companies like PepsiCo and Toyota. Generative AI can be used to brainstorm product ideas or assist in creating marketing materials.

When you’re building a business plan, market research needs to happen pretty early in the process. It’s where you learn about your audience’s wants and needs and the financial trends in your industry, ...

We propose a framework for analyzing transformations of demand. Such transformations frequently stem from changes in the dispersion of consumers' valuations, which lead to rotations of the demand ...

LONDON--(BUSINESS WIRE)--The new Interior Design market research report from SpendEdge indicates an incremental growth during the forecast period as the business impact of COVID-19 spreads. As the ...

This paper investigates the effect of product adaptation on performance of exporters in Thailand. It focuses on an issue that has not been addressed in past research: Does market orientation moderate ...