Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...

Entrepreneurs rely on consistent lead generation to sustain their business. But without a marketing funnel, you don't have a blueprint for generating leads. A marketing funnel describes the ...

The funnel has been an integral part of the marketing world for many years — 122 years, in fact. First developed by an agency executive named Elias St. Elmo during the late 1890s, it has provided a ...

Easy ways to boost visits and impressions using built-in marketing and SEO tools in your website builder. Get actionable ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

What you need to ask if you want to better understand, influence and measure your own dark funnel in 2023. Remember the quote of debatable origins that goes something like this (I’m paraphrasing), "I ...

Does your digital marketing plan encompass each stage of the buyer's journey? Or are you missing out on critical opportunities, including engaging with buyers before they even request information?

Following the launch of TF1+ at the start of this year, TF1 group is taking its digital acceleration strategy to the next level with the unveiling of its advertising roadmap for the streaming space.

To convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one determines who you ...

With tariff fears growing, IAB revises its 2025 ad spend forecast down.

The world of marketing has become a world of marketing tech. But marketers are not necessarily engineers, so working with the terabytes of data their campaigns produce can be a challenge. Today, a ...