The Prada Cup Challenger Selection Series is set to start on January 15 in Auckland, New Zealand, with the three Challengers competing to qualify to race against the America’s Cup Defender Emirates ...
“To win the America’s Cup, you first have to win the Prada Cup,” says the 36th America’s Cup Challenger of Record. Easier said than done, of course, as Team Luna Rossa Prada Pirelli must do the same ...
Two decades after his startup Prada Challenge was swept out of the America’s Cup match by Team New Zealand, Italian billionaire Patrizio Bertelli continues to be motivated by the advice of the late ...
The Prada America’s Cup was first introduced in 1997 as a performance sneaker for the Luna Rossa sailing team. Unexpectedly, the mesh and leather silhouette became the luxury shoe of choice for ...
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