Florida State football's defensive end Patrick Payton landed his first NIL deal. Payton is part of a newly launched Powerade marketing campaign titled 'Commitment Takes More.' “I’m just blessed with ...

Florida State defensive end Jared Verse has linked himself to a sports drink, and it's not Gatorade. Thursday, Powerade published its "It Take More" advertisements, highlighting multiple college ...

Powerade launched the latest iteration of its “Pause is Power” platform, teaming with two young soccer stars for a pair of ads, per details shared with Marketing Dive. Spanish player Lamine Yamal ...

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