Competitive Business Strategies: Differentiation vs Cost Leadership. Here we look at the overall competitive strategies that firms use. There is a differentiation strategy that firms like Target use ...

Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...

The basic message of Blue Ocean Strategy is that organizations should not try to compete in existing markets (red oceans) but rather create or find new markets where competition does not yet exist ...

Vol. 9, No. 1, Measuring the Business Value of Information Technology in e-Business Environments (Fall, 2004), pp. 163-180 (18 pages) Published By: Taylor & Francis, Ltd. Porter's framework of four ...

The four kinds of generic business models are creator, distributor, landlord and broker. The creator manufactures the product or service. The distributor sells it to users. The landlord owns the ...