The company behind an ISP-based web-advertising user-tracking system has denied claims that what it is doing is illegal. Phorm — whose Webwise and Open Internet Exchange (OIX) technologies were used ...

Phorm, a provider of targeted behavioural advertising technology, has announced it has appointed former Conservative chancellor Norman Lamont as a non-executive director. Lamont was appointed on ...

The controversial online advertising company Phorm has come under fierce criticism for its tool that tracks users' online surfing habits. Many people argue that the firm's Webwise technology breaches ...

Phorm—even the name conjures up “phear” among opponents of the company’s targeted advertising technology. But what does Phorm say about itself? Its stated goal is “to create a new, more responsive, ...

MMA fighter Michael Chandler joins other sports personalities to cheer on athletes.

British ISP Virgin Media may be pulling out of trials with behavioral targeting firm Phorm, which will come as a serious blow to Phorm's controversial consumer tracking technology. England's number ...

The backlash against British online behavioral-advertising company Phorm picked up speed on Wednesday, as online retailer Amazon confirmed that it had asked not to be screened by the Web-browsing ...

It’s clear now that Phorm is slowly but surely deadpooling – and I don’t use that phrase lightly. It’s lost the battle to convince customers that its ‘deep packet inspection’ technology isn’t an ...

A U.K. regulator has ruled that Phorm's ISP targeting practices are "are capable of being operated in a lawful, appropriate and transparent fashion," giving a boost to the web monitoring company's ...