Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple. Recently, I came across a couple of online PPC guides that suggested ...

Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready ...

Most experienced PPC specialists will recognize the telltale signs of PPC mismanagement. But if you’re not a PPC professional – maybe you’re a business owner or marketing director – you might overlook ...

A pay-per-click (PPC) program can be one of the most beneficial aspects of your marketing strategy. When done right, it can help drive traffic, grow revenue and offer helpful insights into your target ...

Silos have always been a problem in the digital marketing world, limiting the ability of marketers to understand the full scope of the customer’s journey. This is why now more than ever before ...

Many search engine marketers think they don’t need to account for organic listing position when making pay-per-click buys, either because no relationship exists between the two or the relationship is ...

If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!

Back in early April we wrote about rumors on Yahoo! Search Marketing switching to a new algorithm that ranks sponsored ads based on a CTR & PPC model. That was then kind of rejected; As we've said in ...

Search Engine Watch Forums held a poll that asked forum members what their perceptions were of the most improved pay per click program in 2007. There were only 4 votes, but the clear winner is Yahoo ...