Not every prospective customer is ready to buy right away. Most don’t want to talk to a salesperson the instant they visit your site. However, they may be willing to give you their contact information ...
No matter how perfectly crafted your PPC ads are, their success hinges on what happens after the click. In 2025, optimizing your forms and follow-up processes is the key to turning traffic into ...
Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you. At SMX Next in November, I was honored to give a talk on ...
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The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...
Lead-generation advertisers are faced with serious struggles. These are the individuals who are tasked with creating ads that generate interest and encourage people to click or reach out to learn more ...
New approach addresses long sales cycles, high CPCs, and buyer skepticism in the cybersecurity marketSeattle, Washington, United States, ...
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