A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...

Search Engine Land » SEO, PPC & AIO Guides » Ad Pricing Guide » Ad Pricing For Ad Buyers Chat with SearchBot Ad pricing for ad buyers is at the same time both very simple and very complicated. Out of ...

Search Engine Land » SEO, PPC & AIO Guides » Ad Pricing Guide » CPC Definition (Cost Per Click) » Selling Ads On A CPC Basis Chat with SearchBot The simple answer is: if you are able to optimise ...