In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.
Dedicated October 25, 2006, at Procter & Gamble headquarters in Cincinnati, Ohio. The description of synthetic detergents as the first big change in soap making in two millennia was hardly an ...
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