Studies show that "news junkies" are a valuable demographic for advertisers, demonstrating higher purchase intent and brand trust. Brand safety concerns, often based on outdated blocklists, are ...

Have you ever wondered why companies advertise in strange locations? Or why they have billboard ads and not TV ads? Well here we go through the Media Mix to explain some of the differences, pros, and ...

Google retains Chrome and Android. It'll also have to share data with AI rivals, which could accelerate web traffic declines.