Highlight culture is an essential part of being an NBA fan — and even more essential for the league to grow the game.

NBA Commissioner Adam Silver explains his soundbite about highlights being free amid concerns about the league's growing ...

During the discussion, Silver defended the league’s approach, suggesting that fans who can’t afford full packages could still access highlights and free broadcast games. “The NBA is a highlight league ...

The NBA can get more media value out of the new NBC broadcast deal by showing the league is more than just a highlight reel.

NBA fans may have to work through some growing pains this season as the way they consume games changes drastically for the first time in decades. After many years of ESPN and TNT acting as the primary ...

While Silver might want that phrasing back, he's not wrong about how some fans consume the league, or the free options to ...