NBA Commissioner Adam Silver explains his soundbite about highlights being free amid concerns about the league's growing streaming presence ...

Highlight culture is an essential part of being an NBA fan — and even more essential for the league to grow the game.

The NBA can get more media value out of the new NBC broadcast deal by showing the league is more than just a highlight reel.

Late last week, NBA Commissioner Adam Silver inadvertently went viral on social media with a passing comment that quickly got ...

While Silver might want that phrasing back, he's not wrong about how some fans consume the league, or the free options to ...