Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted brand recall, ...

When you put time and effort into defining the right metrics and planning your measurement strategy, VoC can have a positive impact on your bottom line. The old adage “measure twice, cut once” has ...

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The value of optimizing your customer experience is clear to most brands and marketers.

In this era of marketing metrics and measurement abundance, it’s easy to get lost in the data. Most marketing teams track and report on every possible customer interaction. But if you could only ...

What are your marketing metrics telling you? If you rely on the standard measurement tactics, probably not much. Consider a classic metric such as clickthrough rate. By most standards, a "successful" ...

What’s measured gets managed, so what happens when your measures are misguided or inaccurate? Adoption of analytics dashboards is at an all-time high, as data-driven processes help to quantify ...

Consumers worldwide are rapidly shifting their media consumption to mobile devices. The mobile advertising ecosystem -- specifically smartphones and tablets -- presents huge opportunities (and unique ...

HR metrics, also called HRM metrics, leverage the power of data to help you make decisions that drive a better outcome for your company and its employees. The importance of HR metrics is that they ...

The dashboard is the potent symbol of our age. It offers the elegant visualization of data, and is intended to capture and represent the performance of a system, revealing at a glance current status, ...

Skai has been working to build its streaming and connected television (CTV) services. The company has traditionally offered advertising products related to search, social media, and retail media -- ...

The first day of the International Platform on Adaptation Metrics conference opened Monday morning with pointed questions ...