A relaunch of the iconic tagline that debuted in 1991 is part of the L’Oréal-owned brand’s marketing to Gen Z. L’Oréal-owned Maybelline joins a growing list of marketers that are dipping into the ...
A video of a Maybelline marketing stunt had gone viral – but there’s a twist. The clip, which has earned 60,000 likes on TikTok at the time of writing, first shows a tube train fitted with huge rubber ...
An ex-Boots makeup artist has heaped praise on a £13 mascara - impressing her in 'one stroke'. Maybelline's Sky High Mascara's gravity-defying length, dramatic volume and lightweight feel have left ...
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