Mattel’s senior vice-president of Barbie and global head of dolls says she knows the “power” of the Barbie brand, something ...

Firefly Gen AI allows creatives to reach high-fidelity results faster, thus achieving earlier and stickier alignment.

As Barbie celebrates her 65th anniversary, the spotlight is on Mattel to see if they can keep the momentum going from last ...

The day “Barbie” hit theaters in July, Mattel Chief Executive Ynon Kreiz was in New York City visiting his oldest daughter ...

A new exhibition reminds us that while the famous doll can now do any job, her greatest power is selling stuff — to children ...

Generative AI is helping the toy company’s designers brainstorm and fine-tune packaging for a range of products. Life in ...

Save 14% on Accutime Kids Mattel Barbie Pink Educational Learning Touchscreen Smart Watch Toy for Girls at Amazon ...

A new exhibition looking at the evolution of Barbie opens in London this week as the famed Mattel doll celebrates her 65th ...

San Diego Comic Con 2024 is a few weeks away and thanks to Mattel we have got a closer look at some of their limited edition ...

A Barbie that spent six months orbiting the Earth on the International Space Station will go on public display for the first ...

Mattel’s final wave of Comic-Con International: San Diego ( SDCC) exclusives features collectibles from some of the biggest ...

Mattel has partnered up with Grazy, a Quebec foodtech company that has created a special ice cream flavour to celebrate the ...