The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

At-home Matcha is now a $200 million industry. Dr. Andrew Weil started matcha companies three times. Now, it's finally seeing ...

With its photo-worthy green hue and buzzy caffeine content, matcha is the trendy tea that's popping up on your favorite coffee shop menu. Not only is matcha visually pleasing, it also has a unique ...

Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to ...

When you walk into your favorite café for breakfast or to grab a morning coffee, you'll likely spot a matcha option on the menu, too. Matcha has origins in China and became extremely popular in Japan.

Matcha, matcha, matcha. The finely-ground green tea powder seems to be showing up everywhere these days, thanks to social media platforms helping to popularize the ingredient. If you're new to the ...

The matcha trend enters the booze aisle with the introduction of Yoshi — the first premium matcha liqueur, combining the ...