Anticipating the future is crucial for small business success. But it may be especially challenging this year since there are so many innovations and potential changes in areas like community building ...

Virgin Australia has created a new marketing leadership role focused on bridging the gap between marketing and technology as ...

Perficient and Gradial announced a co-innovation partnership to bring the next generation of agentic marketing execution to Fortune 500 brands.

Smarter tech choices. One-size-fits-all platforms often overpromise and underdeliver. A best-of-breed strategy promises agility and efficiency. Strategic integration. “Leave and layer” beats “rip and ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Let’s face it – the Registered Investment Advisor (RIA) community is still a small world. Even with rapid consolidation, breakaway activity, and the rise of AI-powered firms, most of us feel like we ...

When the publisher Books of Discovery wanted a new way to empower educators and students with its manual-therapy textbooks, the company saw an opportunity in the form of augmented reality. By ...

Optimizing the Use of Marketing Technology to Build Customer Trust Webinar Featuring Alex Clemente, Managing Director, Harvard Business Review Analytic Services; Lisa Loftis, Principal Product ...

Leap Event Technology has launched an integrated event marketing platform across the Asia-Pacific region. The company aims to streamline event management by combining various functions into a single ...