The holiday season is a critical time for small businesses (SMBs). For many, it’s a major revenue driver, helping to meet year-end goals and set the stage for the new year. However, it’s also one of ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Marketing your small retail business involves a creative, multichannel approach. You can maximize both in-store and online opportunities by using the simple yet effective marketing strategies listed ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, customer experience, and sales strategies.

Automate and schedule your marketing so that it keeps your customers engaged and continues to capture leads and sales - even ...

Customizing your small business offerings and online presence for local relevance is essential for growth, influencing how customers find and choose you. Localized marketing not only fosters community ...

The entrepreneurial spirit is alive and well, with 41% of Americans planning to start their own businesses by the end of 2025, according to 2024 Shopify data. This trend is even more pronounced ...

Running a business in 2025 means not following the playbooks of the past. Traditional ways of selling may no longer be as effective, and as brands switch up their strategies to meet changing customer ...

While not everything is within a business owner's control, there are still plenty of consumers with their wallets out, ready to spend. So if you're wondering whether now's a good time to start a ...