Operating without a marketing orientation can leave your business vulnerable to companies that have a more customer-centric operation. Typically, companies that do not adopt a marketing orientation ...

Implementing marketing approaches based on customer relationships and customer experience can give your company a decisive competitive advantage. Marketing orientation has evolved beyond a process ...

Does your company make widgets -- or meet customer needs? According to research by Kellogg professor Gregory Carpenter, taking the latter attitude is an important way to ensure customer loyalty and ...

A refreshing discovery at Spiceworld 2018, Spiceworks' annual tech conference, was vendors with an excellent market orientation. A quick refresher on what market orientation means: It's about focusing ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

Throughout the late 20th century, a quiet business revolution took place. As the cost of production systems declined and consumers became accustomed to greater choice, conventional marketing wisdom ...

This paper investigates the effect of product adaptation on performance of exporters in Thailand. It focuses on an issue that has not been addressed in past research: Does market orientation moderate ...

This study suggests that companies from a sample in an industrialized region in northern Mexico are confident about their level of overall market orientation but that differences in their customer and ...

YouTubers Logan Paul and KSI set up Prime as a competitor to Gatorade (Source: Shutterstock/Raz McNulty Photography) Internet creators have been capturing the attention of marketing circles recently.

In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan. This is a critical alignment ...