Marketo is the most user-friendly. LoopFuse is the most recommended by current users. Act-On is often most often chosen by non-tech SMBs. And while SAS put on a strong showing as both a very ...

In total, Marketo has raised $107 million since its 2006 inception. From the $107 million raised, Marketo said it has $70 million available in the bank, and plans to use this for growth, both ...

Better analytics are at the top of the agenda for marketing automation vendors, according to latest research report by Raab Associates. The July 2014 B2B Marketing Automation Vendor Selection Tool ...

The printing industry is unique in that there are so many aspects of print, including the types, use cases, industries, and services, as well as the wants and needs of customers in how they interact ...

Marketing automation is critical to running an effective and scalable marketing team. As a result, it is exploding in popularity: experts expect the market to reach $11.46 billion by 2027. Many ...

Tips To Select Best Marketing Automation Software. Is the software customizable? Does the software support third-party integration? Does the vendor provide after–sales service or customer service?

Marketing automation platforms (MAP) are no longer keeping up with marketers’ needs, particularly when it comes to reporting, according to research by Heinz Marketing. The report, which gathered ...

Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based company that sells marketing automation software. Founded in 2008, Act-On ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Technology is available today to assist businesses in every ...

LONDON--(BUSINESS WIRE)--Technavio has announced the top nine leading vendors in their recent global marketing resource management (MRM) market report. This research report also lists 10 other ...

You've heard of marketing automation. But what is it, and how does it work? Here's everything you need to know about marketing automation. You need marketing automation. Marketing automation has ...

Marketing is the key to success when talking about real estate or any other form of business, and when you automate some of the work involved in running your campaigns, you can boost your ROI.