Right now, an artificial intelligence (AI) agent is recommending a product to someone who will never see a traditional ad for it. Every day, millions of purchase decisions are shaped by AI assistants ...

Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...

Meta Platforms Inc. will soon start using interactions with its AI chatbot to more effectively tailor the content and ...

Amazon Ads and Spotify announced a deal giving advertisers using Amazon DSP programmatic access to Spotify's streaming ad ...

For the past 30 years, turn on the television and, at some point, you’ve likely encountered an “ask your doctor” ad. They’re ...

New OAAA and Harris Poll study shows out of home advertising is fueling stadium turnouts, sparking social conversations, and driving citywide economic impact ...

After a parabolic move higher, the ad-tech specialist looks priced for perfection heading into a closely watched product launch.

The Federal Trade Commission claims Zillow paid Redfin $100 million as part of an illegal agreement to remove competition for rental advertising.

The Advertising and Promotion Commission approved a multiyear lease agreement with Ozark Folkways for the Walker-Stone House ...