Amazon Ads and Spotify announced a deal giving advertisers using Amazon DSP programmatic access to Spotify's streaming ad ...

Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...

Meta Platforms Inc. will soon start using interactions with its AI chatbot to more effectively tailor the content and ...

For the past 30 years, turn on the television and, at some point, you’ve likely encountered an “ask your doctor” ad. They’re ...

New OAAA and Harris Poll study shows out of home advertising is fueling stadium turnouts, sparking social conversations, and driving citywide economic impact ...

Washington’s expansion of retail sales tax to a wide range of services went into effect Wednesday, reshaping how ...

After a parabolic move higher, the ad-tech specialist looks priced for perfection heading into a closely watched product launch.

The Federal Trade Commission claims Zillow paid Redfin $100 million as part of an illegal agreement to remove competition for rental advertising.