The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...

With recessionary and inflation concerns in the rear-view mirror for the most part, global advertising and marketing spend is set to rise 7.7% to $1.76 trillion in 2024, according to PQ Media. A year ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Advertiser excitement is in full swing as Super Bowl LX approaches on Feb. 8, 2026. NBCUniversal confirmed in September that all commercial inventory for the big game is sold out, with the broadcaster ...

Walmart’s Q4 2024 revenue grew 4.1% to $180.6 billion, while fiscal year revenue grew 5.1% to $681 billion, per the company’s latest earnings report. The retailer’s global advertising business grew 29 ...

Are you a print subscriber? Activate your account. By Jessica Luch - 1 hour 47 min ago By Stef Calcraft - 2 hours 17 min ago By Adrianne Pasquarelli - 2 hours 47 min ago By Erika Wheless - 2 hours 47 ...