How to Use Segmentation, Targeting and Positioning in Business Branding and Marketing

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.
Business Wire

Target Market Segmentation Helped Boost Profitability and Reduce Marketing Spend for a Retail Company – Download Infiniti’s FREE Resource to Know How

LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest free downloadable article on how target market segmentation ...
Business Wire

Infiniti’s Market Segmentation Analysis Helped an Automotive Company to Devise Effective Marketing Strategies and Drive Market Growth | Read Infiniti’s Latest Success Story ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest market segmentation analysis for an automotive company ...
Forbes

14 Steps For Getting Started With Data-Driven Market Segmentation

Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level, giving ...
marketingtechnews.net

How social media influences market segmentation

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...