Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

Loom bands are taking the world by storm – and it’s not hard to see why. Rainbow-coloured and cheap, kids and adults can have hours of fun putting together flash designs with these bright pieces of ...

It’s a question that has been bothering me for a while as I watch my son Neru gleefully produce another bracelet for his already covered arm. Surely these things must have an environmental impact. I ...