While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is hesitant to ...

While the media lifestyles of Gen Z, a generation that has never known a world without internet, are dominated by social media and music streaming, this diverse audience of streamers view long-form TV ...

Search Engine Land » Guides » Long-form content is still very much alive, and here’s how to do it Share Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried ...

Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...

Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on ...

To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read — creating content that people ...

The never-ending debate over whether short-form content is disrupting the traditional, long-form article has outlived its usefulness. What began as a reasonable discussion about the merits of newer, ...

Short-form videos have gained immense popularity due to their ability to capture viewers’ attention in our era of content overload and shortened attention spans. Photo by Kyle Loftus on Pexels Photo ...

YouTube Shorts, the company's short-form video TikTok competitor, has proven to be a big success for the platform. But YouTube is still synonymous with its longer content and its well known long-form ...

B2B videos can showcase thought leadership, humanize a brand and boost engagement with professional audiences.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There is nothing new about content that is less than a minute long. It has a long history on ...