Stephen Curry is nearing the end of his illustrious NBA career, but he's not done making moves. The four-time NBA champion announced Monday he's signing with the Chinese sportswear company Li-Ning ...

Steph Curry won't be the only player in the NBA to suit up in Li-Ning shoes next season. The Beijing-based sportwear brand has a whole roster of star-caliber NBA players, including Curry's running ...

Golden State Warriors star Steph Curry has signed a 10-year endorsement contract with Chinese company Li-Ning, according to a ...

After a season-long hunt for the right partner in an endorsement deal, Stephen Curry has officially confirmed that he has signed a 10-year deal with the Chinese multinational sportswear and equipment ...

The video above is a live stream of WBTV and affiliated programming, and may not be directly related to the article below. CHARLOTTE, N.C. (WBTV) - Charlotte native and NBA superstar Stephen Curry has ...

SAN FRANCISCO — Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning. The Golden State star’s Curry Brand announced Monday the partnership to keep building ...

Li-Ning’s reported US$400 million deal isn’t just about selling sports shoes, analysts say - it’s about leveraging one of basketball’s biggest and most influential athletes to raise its global profile ...

This is read by an automated voice. Please report any issues or inconsistencies here. See more from the L.A. Times in Google Search. Set us as preferred Stephen Curry ended his sneaker free agency, ...

Draymond Green calls Steph Curry's $400M Li-Ning deal groundbreaking, and explains exactly why it makes perfect sense.