Steph Curry won't be the only player in the NBA to suit up in Li-Ning shoes next season. The Beijing-based sportwear brand has a whole roster of star-caliber NBA players, including Curry's running ...

Steph Curry’s sneaker free agency is over. In November, the Golden State Warriors superstar announced his shocking departure from Under Armour, the company he had been with for 13 years, and that he ...

Li-Ning’s reported US$400 million deal isn’t just about selling sports shoes, analysts say - it’s about leveraging one of basketball’s biggest and most influential athletes to raise its global profile ...

Stephen Curry has a new sneaker endorsement deal nearly seven months after cutting ties with longtime partner Under Armour. Curry has announced a new long-term partnership with the China-based brand ...

Golden State Warriors star Steph Curry has signed a 10-year endorsement contract with Chinese company Li-Ning, according to a ...