it's designed to look just like the iconic blue Adidas shoe box, though with added Lego logos, and set info on the outside. Inside, the bags of bricks are wrapped in tissue paper, even.

Lego's strategy is paying off. The toy company saw revenue growth while others in the industry suffered from an ...

Building Lego sets is a satisfying hobby at any age. From Marvel and Harry Potter to NASA Vehicles and potted plants, when ...

Nike has announced a new multi-year global partnership with Lego that will launch in 2025 to get more children playing and ...

By merging the realms of gaming and fashion, this initiative is set to enhance the player ... creature heads exclusive to the ...

The exterior facade, meantime, is incredibly detailed, right down to the lamp posts, signage and cherry blossom tree. The Lego set also includes seven minifigures, depicting museum custodians, ...

Are you both a Lego enthusiast and a parent? Earlier this month, Lego released a collection of Peppa Pig Duplo sets that are ...

Note that the Adidas Store is also offering a 50% off ... Taken from Encanto, the Madrigal House LEGO set is bursting with color and personality, and comes with Antonio, Abuela and Mirabel figures.

Returning to school after a long summer break can be overstimulating for kids who have become acclimatised to life at home.

When done right, branded merchandise not only promotes brand recognition but also ensures ongoing consumer engagement long after the event has ...

Fans will also be able to purchase Adidas skins, complete with a ton of ... down to the release of update 30.30 in Battle Royale, LEGO Fortnite, Rocket Racing and Fortnite Festival.