Alphonso rebrands as LG Ads in transformation to exclusive provider of premium LG CTV ad inventory combined with TV data for activation, measurement, and attribution across CTV, linear TV, and digital ...
NEW YORK--(BUSINESS WIRE)--LG Ad Solutions, the leader in Connected TV (CTV) and cross-screen advertising, launched Native Screensaver Ads, a full-screen advertising experience that activates across ...
LG has started showing screensaver ads on all its smart TVs, even expensive OLED models, according to an LG press release and a FlatpanelsHD report. The placements appear before the regular ...
NEW YORK, Dec. 10, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions, a leader in connected TV (CTV) and cross-screen ...
Turn on your pricey new LG OLED TV and you’ll be greeted with vivid colors, inky blacks, and—after a brief period of inactivity—maybe even a full-screen ad or two. But while we’ve grown accustomed to ...
LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...
LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...
Ever feel like the ads are never ending? If you have an LG TV, you might be seeing more. While some of the ads were for LG streaming channels, others were for third-party partners and weren't ...
Like them or not, ads run the world. They're the reason so much content out there is free of charge—or, at least, less expensive. But while it's one thing to watch an ad before jumping into a YouTube ...
Facepalm: Remember when televisions were displays that simply served a single purpose – to show video from a connected source? Those glory days are long gone as evident by LG's latest tactic to ...
The major TV manufacturers use their devices to collect data on viewers’ viewing behavior. The technology behind this is ...
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