A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...

Lego has made amateur architects out of millions of kids, not to mention their parents. Their sets do have a problem with longevity, though, and it’s not so much that those tiny bricks aren’t durable ...

A company called Flybrix is putting legos on the wing. The San Francisco startup today began selling build-a-drone kits for kids age 14 and up comprised of: LEGO bricks, boom arms and motors that ...

What started as a kind gesture between two friends has grown into a game-changing move by a toy company to make its masterpieces more inclusive. Lego has announced its new pilot program,"Lego Audio ...

A Saturday morning in Wisconsin doesn’t always come with the sound of whirring motors, clicking gears, and kids cheering as ...