This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google leans further ...

Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found ...

Many businesses that want to grow their presence online choose to hire SEO professionals. With the help of SEO marketing ...

Choosing where keywords go within content will feel much like arranging furniture. Placing keywords into website content can feel like arranging furniture in a house. Of course, you need a couch and ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer ...

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In this strategy you use two to three base-keyword, for example "belly fat", "fat loss diets" and "abs". You then find variations of these three base keywords and dump all of them in one adgroup. As a ...

As a B2B marketer, you are targeting other businesses—vendors, manufacturers, suppliers, distributors, others—and, more specifically, buyers within those businesses. Your B2B SEO should be ensuring ...

No matter what business you are in, you won’t be in business for long if no one can find your company. Opinions expressed by Entrepreneur contributors are their own. Search engines help would-be ...