Richard Raysman of Holland & Knight and Peter Brown of Baker & Hostetler discuss keyword advertising generally and recent developments in keyword litigation and the importance of reading and ...

The use of keyword advertising, where words are linked to advertisements in a web page, may stretch the Lanham Act's limits. Attorneys Craig S. Hilliard and Erica R. Heyer look at the influence of a ...

The Ninth and Second Circuit Courts of Appeal recently issued decisions confirming that competitive keyword advertising does not create a likelihood of confusion where the plaintiff’s trademark does ...

The continuing growth and popularity of the internet has created a wealth of new opportunities for trade mark owners seeking to market their goods or services online. The reliance of internet users on ...

Established brands will get a boost from the Delhi High court ruling against Google’s practice of auctioning trademarked names as advertising keywords in its AdWords programme, experts said. Such use ...

Recently, search engine revenues have rocketed, with pay-per-click (PPC) advertising providing much of the fuel for growth. The other side of the coin: advertisers have been using PPC keyword ...

Google’s parent company, Alphabet Inc, has a market cap of close to $1.5 trillion, and it generates a substantial portion of its revenue from advertising on its various platforms and services, ...