This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...

Whether you're writing your first resume or updating an existing one, stop and think about which keywords you need to add. You could be the most qualified person for the position, but yours will be ...

There are many misconceptions about SEO in the market, but only a small number of marketers and experts recognize them and take steps to fix the issues. While discussing the most common SEO mistakes ...

An update to the Google AdWords app lets advertisers add, remove, and edit keywords from their mobile device. AdWords advertisers can manage the keyword list for any of their campaigns, as well as get ...

Google Personalized Homepage just added a new feature: the ability to auto-populate a new tab of content based on a keyword. Click on the add a tab link and make sure "I'm feeling lucky" is checked.

It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap ...

Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant ...