Despite its heavy price tag and hours-long timeframe, the keratin hair treatment, also referred to as the Brazilian keratin treatment or a Brazilian blowout, has been growing in popularity for its ...

Let the experts explain.

Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

In today's video, I explore hair straightening using a keratin shampoo, deep conditioner, and serum, resulting in silky and ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There are so many at-home products for frizz that promise to deliver smooth, silky hair. But nothing ...

If there was a way to have your blowout last for weeks—maybe even months—chances are high that you’d be game to do it. That’s where a keratin hair treatment comes in. As Charlotte Mensah, hairstylist ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Salon keratin treatments are unrivaled in their ability to smooth and ...

A way of shuttling lost keratin (essentially protein) back into the hair shaft, treatments like these take porous, dull, unmanageable hair and make it shiny, healthy, strong and smooth. But while it ...

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. Keratin is a beauty buzzword synonymous with smooth, shiny strands and ...