Toward the end, Ford gets into an electric Jeep Wrangler after pulling out the charging plgs, and says, “Choose what makes you happy,” quickly adding: “This Jeep makes me happy…. even though my name ...

Jeep wasn’t initially planning to advertise in this year’s Super Bowl, but that changed with an unexpected call in December. Stellantis Chairman John Elkann reached out to Olivier Francois, who heads ...

Jeep’s two-minute Super Bowl commercial hit patriotic notes as actor Harrison Ford argued that freedom was “the roar of one man’s engine, and the silence of another’s,” showing gas, hybrid and ...

That's according to Stellantis Chief Marketing Officer Olivier Francois, who said while other automakers abandoned this year's big game amid industry uncertainty and cost cutting, it was critical for ...

In the real world, political primaries are looming, impeachment is ongoing and heavy news never seems to stop. But during commercial breaks in the Super Bowl, advertisers did their best to serve up an ...

Other automakers skipped Super Bowl advertising this year, but CMO Olivier Francois said it was critical for Jeep and Ram parent company Stellantis to air ads during the game. Stellantis, formerly ...