JCPenney (JCP) is making efforts to increase its store traffic by expanding its merchandise offerings. On April 12, 2016, JCPenney announced the launch of Boutique+, the company’s first plus-size ...

JCPenney is proud to introduce a new collection of clothing designed specifically for women who use wheelchairs. Created in collaboration with Jamey Perry, a talented writer and athlete with a ...

According to the Consumer Equity Index™ for the highly competitive women’s clothing segment, JC Penney’s share of female customers shrank 13% in the past year, leaving the department store ...

PLANO, Texas - (April 12, 2016) - Because every body deserves great style, JCPenney is introducing Boutique+(TM) , its first-ever plus-size fashion brand designed exclusively for the full-figured ...

JCPenney is taking aim at fashion's size gap by partnering with model and entrepreneur Ashley Graham to launch a new plus-size clothing line. Why it matters: The collaboration focuses on full ...

PLANO, Texas - (Sept. 6, 2018) - As JCPenney (JCP) focuses on driving its women`s apparel business, the retailer is launching Artesia, a new boho style brand for women. Arriving just in time for ...

JCPenney has an assortment of work outfits ... work-appropriate styles ahead, all of which will make women in ... 13 Work-Approved Spring Clothes to Shop at JCPenney Springtime Work Blouses. 1.

Ally Brooke announces her body inclusive Bold Elements x Ally Brooke collection with JCPenney, which includes apparel and accessories for petite women ...

Tracee Ellis Ross released a collection with JCPenney. The affordable collection has nothing over $75.00. We reviewed our favorite pieces from the collection; however, we’re showing you how ...

Additionally, JCPenney’s Hope & Wonder private label, which launched in 2022, helps families celebrate and honor cultural moments including Black History Month, Women’s History Month, AAPI ...