Ashley Graham, plus-size supermodel, entrepreneur, and currently starring as the murderess Roxie Hart in “Chicago” on Broadway, has a new gig — a three-year partnership with JCPenney on a plus-size ...

JCPenney has partnered with plus-size supermodel and entrepreneur Ashley Graham to create a namesake collection for full-figured women that is scheduled to launch this fall. The retailer has ...

In the first few seconds of JCPenney's new #HereIAm campaign, Jes Baker, the author of Things No One Will Tell Fat Girls, stares into the camera and asks, "Would my life be better if I were thinner?" ...

Ashley Graham is on mission to empower women to feel "sexy and confident" in their skin and in the clothes they wear. The model and mom of three, 37, is continuing to champion for size-inclusive ...

JCPenney is upgrading its body positivity game with an amazing new brand campaign for its plus-size clothing line, "Here I Am." The campaign features style blogger and designer Gabi Fresh, writer Jes ...

Let me tell you something about the Ashley Graham JCPenney collection. It’s one thing to see the pieces online. It is another thing entirely to slip into a room glowing in a stunning pink and red maxi ...

The next time you visit JCPenney, you might notice some changes in its options for plus-sized shoppers: The department store announced this week that it is introducing its first in-house plus-size ...

JCPenney has just made our week by publishing a totally awesome, beautiful and inspiring ad campaign for their new plus-size range. The video utilises the power of the body image movement and curvy ...